This week’s Dustinland comic is really an advertising/marketing comic. that’s my day job, my real job, the thing that gets me paid. Many people have told me I should draw advertising industry themed comics but I just don’t want to. I want my comics to be a break from all that, not just an extension of it. BUT… once in a while I make an exception and this is one of those instances.
This one is a true story, word for word, except the last two panels only happened in my head. But the first two really did occur. And you know, it’s complicated. As a parent, you don’t want to dissuade your kid from anything. And you don’t want them to hear too much negativity from adults about their careers. But at the same time, you see the things you don’t like about your path, and you don’t want them to repeat it. And that’s sort of where I am.
I mean… did advertising provide me with a great life? 100%. Can it be fun and creative at times? Definitely. Do I often work with smart, wonderful people? Yes. So I am so grateful for my career and everything I do. I really do feel lucky and thankful.
That being said… I feel like the big issues I have with advertising or marketing as an industry are more metaphysical. It’s more about purpose, or the lack thereof. And that’s what I want for my son. I don’t just want him to make money — although that’s nice and does solve a lot of problems. I want him to have a sense of purpose. I feel like most people in advertising don’t have that, and really, why should we? Sure, you can do some cause-related stuff from time to time, or maybe you get lucky and work on some brand that pretends to care about some social justice issue you agree with, but ultimately we’re just helping people sell stuff to other people via emotional manipulation. And while we can debate the necessity of advertising for hours, that’s not the point. It’s not about whether it’s needed or good or bad or anything. It’s about how working in this does or doesn’t give you a reason to wake up in the morning. And I hope my child grows up to do something where he wakes up not just wanting to make money or win some award or make his boss happy. I want him to wake up feeling passionate about what he’s doing with his life, feeling like he’s making a difference or creating something he cares about.
Am I talking about myself? Maybe. Maybe I’m talking to younger me. Isn’t that what your kids are, in a sense?