Tag Archives: aggregator

Online Exposure

So, clearly in this week’s comic I am making fun of Buzzfeed, but I must admit, I don’t ever go to that site and they’ve never stolen my content. Some other big sites have though, and I think it’s all the same schtick. It’s not “stealing” if they give you attribution. That’s the theory. And, you know, of course exposure to a wider audience is great. The problem is that a very tiny percentage of these people will ever click through the links that make up these lists. Come on, you’re busy looking at “The 29 most interesting squirrels of the first half of 2013,” there’s no way you’re going to have the patience to learn more about one specific post on the list.

I will say though, it’s kind of a different topic, but it’s frustrating to see people call the Buzzfeed guy a genius. I mean, sure, he is a genius at making money but I think the Internet is full of sites that just aggregate pop culture references and memes and little tidbits that pander to the lowest common denominator… sites that gather rather than create. These sites know how to make money and make things go viral but it’s not art. It’s nothing new. No one gains anything from it. It’s just quick blurts of stuff, the equivalent of old school email FW: FW: FW: FW: chain letter often times. Meh, enough ranting. I think you know what I mean.

PS Most of these sites are super ugly as well. Just sayin.