As you may gather from this week’s Dustinland comic, advertising is a weird business. Sort of a relic from an earlier era in terms of how we still function via partnerships. Now, not every art director or copywriter has a partner, and some agencies function in a more fluid way, but overall, creative partnerships still run pretty rampant in this industry. And there’s a lot that comes with that. I mean, you’re staking your career on this other person. It’s a really big deal with huge stakes—as people who have had unsuccessful partnerships can probably attest to even more so than people with excellent partnerships.
Well, for me and my partner it’s been four years. It’s tough to see it end. Totally on good terms, but still, it will be hard to get used to it. Professionally, we were on point, trusted each other, knew exactly what our strengths and weaknesses were. Personally, well, we “hang out” a lot. Probably see each other more than we see our families, at least during the week. Hell, it’s nice just having someone around who can tell on those days when I woke up in a bad mood and to just leave me alone for the morning until I snap out of it. But hey, it’s work, not play. Business. And, well, I guess… this.